These are the color and knockout versions of the Kalli Karma logo. This company look is very inspired by Art Nouveau and the Indian Mughal Empire. I wanted the typeface to give off a spiritual sense, and emulate nouveau features such as curvilinear lines and embellishments.
I also knew I wanted to circle to be incorporated because of its relation to the name, and shape of the bracelet. Karma is a cycle of cause and effect, relating to the positive and negative consequences of our actions. It is believed that when one does good to another that good energy will come back to them in the future, and vice versa. This is a continuous cycle we go through in life and relates to the shape of the circle.
